Culture problems effect not only the revenue of a practice, but your team as well. Jeff Richins is with us today to talk about the importance of understanding and evaluating your culture. He says that practices that evaluated their culture and scored higher on the scale, had 3 times more patient acquisition that practices that scored lower on the culture of their practice. It’s important that you and your team evaluate your culture on a regular basis. 

Jeff Richins is the President and CRO of Cambeo. He’s responsibilities include leading out all day-to-day operations and overseeing all sales activities and partnerships. Over his career, he has founded or has been a founding employee of 5 technology companies including Cambeo Dental. He is passionate about building products and creating systems that solve pain and help organizations grow. He lives in Utah with his wife, 5-year-old daughter and 2-year-old son. He loves to snow and water ski. Jeff graduated from Utah Valley University with a BA in Behavioral Science, psychology emphasis.