GOTT Podcast

Reputation Management- Generating Effective Online Reviews and Managing Bad Reviews with Ian McNickle

September 24, 2021

Reputation management is vital when it comes to the success of your practice. Ian McNickle is with us today to discuss reputation management and the importance of monitoring and managing what’s happening online and what people are seeing and hearing about your practice.

Ian McNickle is a Co-Founder and Partner at WEO Media, an award-winning dental marketing agency providing a wide range of digital marketing services to general dentists and dental specialists alike. Under his leadership WEO Media has quickly grown to become one of the largest and most widely respected dental marketing firms in the country, and has garnered an impressive list of industry endorsements.

WEO Media is a 4X “Best of Class” Award winner for Websites and Online Marketing. It is the top award in the dental industry, and is presented at the annual ADA conference each year.

Ian has twice been named a Top CE Leader and Consultant by Dentistry Today (2020 & 2019). He writes articles for numerous industry publications, and recently published his first book “Mastering Practice Growth – The Definitive Guide to Growing Your Dental Practice or Group”.  Ian frequently lectures at major dental conferences and study clubs all over North America.

Ian has a BS in Mechanical Engineering from Washington State University and an MBA from the University of Washington.

weomedia.com

How to Attract and Retain the Best Talent in the World (Who Never Want to Leave) with Dr. Michael Neal

May 28, 2021

Today we are talking with Dr. Michael Neal on how to attract and retain the best talent in the world, who never want to leave. Something we all want in our practices! 

Dr. Michael Neal is an Optometrist and the Founder of Build My Team, a company dedicated to helping healthcare professionals find the right team members for their practices. Over the many years of growing his practice, he has invented a scientific and predictable way to hire superstar team members. Dr. Neal takes the guesswork out of hiring with this scientific process and saves other healthcare providers valuable time while helping to reduce turnover.

Online Marketing- Best Practices to Drive New Patient Growth with Ian McNickle

May 7, 2021

Today we are talking with Ian McNickle about online marketing, and the best practices you can implement to drive new patient growth!

Ian McNickle is a Co-Founder and Partner at WEO Media, an award-winning dental marketing agency providing a wide range of digital marketing services to general dentists and dental specialists alike. Under his leadership WEO Media has quickly grown to become one of the largest and most widely respected dental marketing firms in the country, and has garnered an impressive list of industry endorsements.

WEO Media is a 4X “Best of Class” Award winner for Websites and Online Marketing. It is the top award in the dental industry, and is presented at the annual ADA conference each year.

Ian has twice been named a Top CE Leader and Consultant by Dentistry Today (2020 & 2019). He writes articles for numerous industry publications, and recently published his first book “Mastering Practice Growth – The Definitive Guide to Growing Your Dental Practice or Group”.  Ian frequently lectures at major dental conferences and study clubs all over North America.

Ian has a BS in Mechanical Engineering from Washington State University and an MBA from the University of Washington.

weomedia.com

info@weomedia.com

Creating a Memorable Patient Experience with Dr. Rich Madow

April 12, 2021

We need to do good things for our patients first, before we can expect that they will want to do good things for us. It was starts with reciprocity and the golden rule of: treat others the way you want to be treated. Dr. Rich Madow is back with us today to give us his insight on multiple ways to create a memorable patient experience. He dives in on the 3 first impressions a patient has, and how we can make those the best for that patient. 

Co-founder of The Madow Center for Dental Practice Success, author of over one thousand published articles, in-demand speaker, and a Dentistry Today’s “Leader in Dental Education” for over ten years running, Dr. Rich Madow has been helping dentists and team members succeed for over thirty years.

Dr. Rich has lectured to standing room only crowds in practically every major city in The United States, Canada and beyond. Known for his hilarious, spontaneous style and content packed programs, he loves teaching dentists and team members how to enjoy their careers, super charge their practices, define and create their own personal success, increase profitability, and have more fun than ever before.

Madow.com

rich@madow.com

Dumb Things That Smart Dentists Do with Dr. Rich Madow

March 26, 2021

Dr. Rich Madow is with us today to share 4 dumb things that smart dentists do. Are you doing any of these in your practice?!

Co-founder of The Madow Center for Dental Practice Success, author of over one thousand published articles, in-demand speaker, and a Dentistry Today’s “Leader in Dental Education” for over ten years running, Dr. Richard Madow has been helping dentists and team members succeed for over thirty years.

Dr. Rich has lectured to standing room only crowds in practically every major city in The United States, Canada and beyond. Known for his hilarious, spontaneous style and content packed programs, he loves teaching dentists and team members how to enjoy their careers, super charge their practices, define and create their own personal success, increase profitability, and have more fun than ever before.

Madow.com

rich@madow.com

Get Better Treatment Acceptance by Finding Someone’s Joy Point

March 12, 2021

We’re taught in dentistry to find someone’s pain point. But what if we focus on the joy point instead?

Pain points in life and in dentistry are things you’re running away from. Joy points are much more motivating and should be where all our focus is. A joy point is running towards something you like; it energizes you and it can help you.

When you find something in your patients mouth that needs work, are you talking in corrective/clinical terms about fixing that bad thing? Or are you showing them the benefits of having it fixed? Having this mindset shift on how to communicate with your patients can complete change the situation for the better. Focus on their joy points rather than the pain points.

3 Steps for Building a Profitable Dental Practice of Your Dreams with Steve Anderson

March 5, 2021

When building a dental practice, being profitable is always one of the main goals. Steve Anderson is with us today to discuss 3 steps to get you there:

1. FISTS (FICO score, Intelligent spending, Satisfy passion, Time for relationships, Savings)

2. Real Estate Broker

3. Accountable Professionals

Build a solid foundation so that you can build the profitable dental practice of your dreams!

In everything he does, DentalEase author Steve Anderson loves to impact others and leave a lasting legacy of improvement. For dentists, that means showing them how to renovate or construct the dental practice of their dreams, save at least ten thousand dollars in the process, and build a dental practice that is stress-free and profitable. The result of 30 years of passionate effort, the DentalEase program is Steve’s not-so-secret weapon to practice perfection, and he’s here to share his method  s with the world.

His singular goal is to make any dentist’s dream practice a reality. Starting his construction career in 1984, he has specialized in building dental offices since 1997 through his company Denco Dental Construction Inc. In that time he worked with over 1,000 dentists, assisting them in designing and building the dental office they have always dreamed of owning and practicing in. Anderson is the only general contractor in Arizona who is endorsed by the Arizona Dental Association. He also provides CE credits for seminars which he teaches at dental schools and special engagements.

His new book, DentalEase: The Essential Guide to Creating the Stress-Free and Profitable Dental Practice of Your Dreams, is a detailed written account of his expert knowledge on the subject. The goal of this essential guide is to assist dentists in making educated decisions effortlessly and minimizing the painful (and expensive) lessons many experience.

Steve knows how to create a dream dental practice from the ground up, literally, so dentists can achieve their goal in their practice that fits their vision. He knows first-hand how hard it is for dentists to figure out where to start or how to build the practice they envision on their own. Dentists have found the guide they’ve been looking for, calling DentalEase, “An incredible encyclopedia on how to attain success.”

dreamdentalpractice.net

Why and How to Let Someone Go

February 18, 2021

As soon as you begin to wonder if someone is a fit, they’re probably not. When you keep someone who’s a heroic jerk (Really productive but bad team member), that person is bringing everybody else’s productivity down. And what message are you communicating to your team, practice, customers, by doing that? 

As Maya Angelou once said, “when people show you who they are, believe them.”

Helping Team Members Become More Engaged, and Perform at a Higher Level with Jeff Richins

February 5, 2021

When employee engagement is down, do you think to check the employee or the leader? Empowerment is on the employee, engagement is on leadership. It’s critical to understand who your employees are, and what motivates them in order to drive engagement and performance. Jeff Richins is with us to talk about how we can help team members become more engaged, and perform at a higher level.

Jeff Richins is the President and CRO of Cambeo. He’s responsibilities include leading out all day-to-day operations and overseeing all sales activities and partnerships. Over his career, he has founded or has been a founding employee of 5 technology companies including Cambeo Dental. He is passionate about building products and creating systems that solve pain and help organizations grow. He lives in Utah with his wife, 5-year-old daughter and 2-year-old son. He loves to snow and water ski. Jeff graduated from Utah Valley University with a BA in Behavioral Science, psychology emphasis.

cambeodental.com

Dental Tax Savings with Derick Van Ness

January 19, 2021

Today we are talking with Derick Van Ness about Dental Tax Savings and ways you could be saving each year, and putting more into your pocket. Derick brings some great ideas to the table that you can start implementing in your practice, today!

Derick is a Wealth Strategist who is passionate about helping people reach their full potential. His company, Big Life Financial, is focused on removing the mystery and misinformation surrounding money and financial strategy so people can live their BIGGEST LIFE!

Derick believes that each person has something unique and valuable to contribute to the world, but that most people are never able to express that gift due to fear, doubt, or worry related to money. His mission is to eradicate that fear and fundamentally change the way that people think about and utilize money within the next generation.

Derick’s company can help anyone but is specifically focused on small business owners, and has already helped 1000’s of them to create financial certainty and confidence. He is a straight shooter and has an uncanny ability to explain complex concepts in a simple way that allows clients to see massive results!

In his free time, Derick enjoys racing sailboats, creating art, and competing in West Coast Swing dancing. He currently lives in his hometown of Draper, Utah after spending 20 years away living all over the US including: Washington DC, Brooklyn, Texas, and Southern California.

biglifefinancial.com/appointment

Episodes featuring Chuck by himself (with no guest interviewed) will include the title along with, in the bottom of the episode image, the book that the content relates to:
MMIKYB (Making Money Is Killing Your Business)
WEAAABI (Why Employees Are ALWAYS A Bad Idea)

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