GOTT Podcast

How you can use your practice to realize your Ideal Lifestyle with Steve Parker

February 3, 2019

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Steve Parker is the President/CEO of The Profitable Dentist, LLC and Editor-In-Chief of The Profitable Dentist Magazine, where he brings a renewed energy to continuing the work of founder, Dr. Woody Oakes. Under his leadership, The Profitable Dentist has grown to be the nation’s most read periodical for dental practice owners, by delivering the kind of relevant, high-value content they demand at every transition point throughout their career, from student through retirement.

In addition, Steve has expanded the annual “TPD Practice Owners Conference,” to reach the largest online audience of dental professionals ever and is aggressively building the largest online learning management resource for post-dental school practice education and CEU credit in the country.

Get Found, Get Liked, Get Patients! Utilizing Social Media with Rita Zamora

January 27, 2019

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The purpose of marketing is to build relationships and trust within a community. Social Media, whether you like it or not, is a highly efficient, and under priced way to develop the relationships that will fuel your practice in the middle and long term. In this episode we dive into it with Rita Zamora to really get it all sorted out!

Rita Zamora is the author of the new book, Get Found, Get Liked, Get Patients – Making the Most of Social Media. She is an international speaker and the owner of Rita Zamora Connections, a social media marketing agency for dental and medical professionals.

Since 2007 she and her team have provided social media marketing training and custom monthly management services for general and specialty practices across the country.

The 12 Absolutely Essential Tools of Participation Age Dentistry

January 23, 2019

The 12 Absolutely Essential Tools of Participation Age Dentistry

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Are you content being a hostage to your practice, making every decision and have the weight of the world on your shoulders every day? Or do you want to build a great practice that runs well and makes money when you are not there?

These twelve tools will rehumanize your workplace and give everyone their brain back, when you didn’t even realize their brains had been taken away from them. Building these twelve tools into the way you develop your team is crucial to you getting off the treadmill, and even more important for them to experience Making Meaning, not just money.

Do you want full-on adults at work, Stakeholders instead of just employees, who take responsibility for their actions, make great decisions, and stay with you for the long haul?

Each tool builds on the one before it. Solid, written values, vision and mission statements that you use regularly and proactively every day to run the practice is the start. But in order to rehumanize the workplace, we have to develop an entirely different set of leadership tools that help everyone be a leader, create localized decision-making, teams released to take action; specifically, tools that create self-managed, self-motivated adults in every position in our practice.

The 12 Tools of Participation Age Dentistry are designed to create horizontal interdependence among team members and dismantle the unhealthy, codependent top-down, bottom-up parenting that comes with management. Your people are adults, are smart and motivated, and want desperately to help build a great practice, not for you, but with you. Build in the 12 Tools of Participation Age Dentistry and watch the lights come on across your practice in every team member. It’s the most rewarding thing you’ll do this year!

Emotional IQ Will Transform Your Practice with Dr. Matthew Norton

January 20, 2019

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Today on the podcast we dive into the in’s and out’s of Empathy, Social Awareness, and Self Regulation. Have you thought about how you behave, and how that influences your staff, and thus your patients? Having a good understanding of how all this works is essential to the long term success of your practice.

Dr. Matthew Norton has been improving the quality of life of countless individuals as well as coaching business leaders and their teams to deep success breakthroughs for more than 35 years. He’s the co-founder of Mindfluence Revolution and the co-leader of the elite Dental Experts Network.

Over the years Dr. Norton created a highly successful practice and became a passionate speaker, leader, and author of the breakthrough book, “Where Does It Hurt?”

Dr. Norton is professionally-trained as a Behavior Style, Motivators, Stress Quotient, and Emotional Intelligence analyst. He has evaluated the insights of thousands of assessment reports and applies this knowledge to expand the awareness, communication skills, and success capacity of practice owners and their teams.

Dr. Norton guides doctors to become stronger and more emotionally-intelligent leaders of their team, their patients, and their community so they can contribute at the highest level and achieve their most ambitious dreams.

The Seven Business Elements of Any Practice – Part II

January 16, 2019

The Seven Business Elements of Any Practice – Part II

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All practices must pay attention to the Seven Business Elements of Any Practice in order to be successful. Most of us are really good at a few of the seven and unwittingly ignore the other three to four. Small businesses are especially vulnerable to this because the owner relies on her personal strengths and doesn’t understand that, until all seven elements are addressed, managed, and contributing to the practice, it will always struggle in some way. A successful practice has the people and systems in place to hum on all seven cylinders.

And all great practices do!

The primary requirement of any business is – To acquire and retain patients profitably. In dentistry, as with every other business, retention is FAR more important than acquisition, yet we expend almost all of our energies on acquisition. But we must have must have all three – acquire, retain, and be profitable – all at once, or we will go out of business. All seven Elements help us acquire and retain profitably, and all seven require systems and great relationships to work properly.

Element One—Vision & Leadership

Vision is foundational – The two most important questions in business—“Why?” and “When?”—are the least asked. Asking these two questions will help you get a handle on the other six Elements in a way no other question will. Be a leader—get a vision for where you going.

Element Two—Business Development/Patient Acquisition

To get patients you need marketing and sales, and to get sales you need to understand your message and your market. And marketing doesn’t have to be expensive.  I have one client with a $12 million single-location practice who does zero traditional advertising.

Patient acquisition is important in developing the business side of dentistry.

Element Three—Operations & Delivery

This business Element trips up more practice owners than any other, except Financial Management and possibly Business Development. We’re all out there trying to sell great dentistry, but our patients unfortunately aren’t buying what we’re selling. We’ll take a look at McDonald’s, Nordstroms and a few others to prove my point.

Element Four—Financial Management

Financial Management is a critical element of business. Almost no practice owner has a good enough grasp of this. Numbers don’t just add up, they tell stories. Numbers are the language of business and very few practice owners speak “Numberese.”

Do you know what story your numbers are telling you? If not, you need to learn. You can’t ignore this fourth element. In this podcast, I’ll recommend the best (and only) book you need to buy to understand the financial side of your practice.

We’ll look at the other three Elements in the next podcast!

Surefire Steps to Increase Production and Decrease Stress with Dr. Lance Miller

January 13, 2019

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Do you want to have your cake and eat it too? Dr. Miller has some suggestions on how you can do that. Rethinking every process in your practice to incrementally make steps towards your goals. Increasing systematization to increase production and decrease stress.

Dr. Lance Miller attended dental school at the University of North Carolina and completed a residency at Saint Louis University, graduating with a M.S. degree and specialty certificate in Orthodontics.

He is the solo owner and orthodontist at Keene Orthodontic Specialists, a three location orthodontic practice in Southwestern New Hampshire and Southeastern Vermont.  He runs a local chapter of Smile for a Lifetime and is a member of the American Association of Orthodontists and the American Dental Association. He is married with two children and his hobbies include skiing, golfing, and watching UNC and BYU athletics.

The Seven Business Elements of Any Practice Part I

January 9, 2019

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All practices must pay attention to the Seven Business Elements of Any Practice in order to be successful. Most of us are really good at a few of the seven and unwittingly ignore the other three to four. Small businesses are especially vulnerable to this because the owner relies on her personal strengths and doesn’t understand that, until all seven elements are addressed, managed, and contributing to the practice, it will always struggle in some way. A successful practice has the people and systems in place to hum on all seven cylinders.

And all great practices do!

The primary requirement of any business is – To acquire and retain patients profitably. In dentistry, as with every other business, retention is FAR more important than acquisition, yet we expend almost all of our energies on acquisition. But we must have must have all three – acquire, retain, and be profitable – all at once, or we will go out of business. All seven Elements help us acquire and retain profitably, and all seven require systems and great relationships to work properly.

Element One—Vision & Leadership
Vision is foundational – The two most important questions in business—“Why?” and “When?”—are the least asked. Asking these two questions will help you get a handle on the other six Elements in a way no other question will. Be a leader—get a vision for where you going.

Element Two—Business Development/Patient Acquisition
To get patients you need marketing and sales, and to get sales you need to understand your message and your market. And marketing doesn’t have to be expensive. I have one client with a $12 million single-location practice who does zero traditional advertising.
Patient acquisition is important in developing the business side of dentistry.

Element Three—Operations & Delivery
This business Element trips up more practice owners than any other, except Financial Management and possibly Business Development. We’re all out there trying to sell great dentistry, but our patients unfortunately aren’t buying what we’re selling. We’ll take a look at McDonald’s, Nordstroms and a few others to prove my point.

Element Four—Financial Management
Financial Management is a critical element of business. Almost no practice owner has a good enough grasp of this. Numbers don’t just add up, they tell stories. Numbers are the language of business and very few practice owners speak “Numberese.”

Do you know what story your numbers are telling you? If not, you need to learn. You can’t ignore this fourth element. In this podcast, I’ll recommend the best (and only) book you need to buy to understand the financial side of your practice.

We’ll look at the other three Elements in the next podcast!

The Importance of the Fuzzy Metrics with John Stamper

January 6, 2019

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The Fuzzy Metrics, how happy are your patients? I spoke to one dentist who had 25 new clients every month for 20 years, and at that 20 year mark he ran out of clients. Why did this happen? Well, he saw everyone in town, and no one wanted to come back to him.

So, what is a way to actually measure what is going on within your client base? What can we look at to really gauge how happy our client base is, and how can we up the happiness level?

John has over 25 Years of leadership, business, people development & entrepreneurial experience. He thrives on coaching people how to build the bridges that will take them from the “here and now” to “a successful tomorrow”.

He is currently the CEO & Founder of Digital HCX which is a Software as a Service (SAAS) company that provides innovative Digital Tools & Services for Healthcare Professionals. He is currently running and managing:

CE Exchange Dental-Continuing Education

HCXMedia Dental-Media

HCXTools Dental-Practice Tools

There are 3 divisions of Digital HCX that focus primarily in the Dental space serving the needs of Dental Professionals.

Making Money Is Killing Your Practice

January 2, 2019

Making Money is Killing Your Practice

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Almost no practices fail. Something worse generally happens, the practice owner gets tired. They get tired because they have succumbed to the Tyranny of the Urgent, the daily grind, instead of creating their own business rules by focusing on the Priority of the Important.

How do you get off the treadmill and create a practice that runs when you are not there? What does freedom look like?

Freedom is the ability to choose what to do with my time, my money, and my energy. Most practice owners are at best, rich, but very few are wealthy. A wealthy person has control over their time, their money and their energy. A rich one only has money. How do we solve this?

The Big Mindset Shift. There are Seven Stages of Practice Ownership. Most practice owners never get past Stage Five Stability, where they make plenty of money but are hostages to their practice. The Big Mindset Shift is elegantly simple, but takes a deep commitment to personal freedom, and a commitment to building a practice that operates on days and weeks when you are not there.

Listen to this presentation and learn the Four Building Blocks of any great practice, the Seven Stages of Practice Ownership, the Practice Owner’s Game, and the power of Fredom Mapping to map your way off the treadmill.

This special podcast is a talk done very recently by Chuck in New York City to highly successful internet business owners. Even though dentistry is Chuck’s sole focus, others continue to seek him out, and everything in this podcast will apply practically and specifically to your practice. Listen in and learn how to make more money in less time, get off the treadmill, and get back to the passion that brought you into dentistry in the first place.

Defining the Person You Want to Work For You with Dr. Paul Etchison

December 30, 2018

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We have been talking about how to build your team, and it all starts with the ad that you put out. When you are looking to hire, how do you design the ad? Are you trying to make certain people run away from you, and other run to you? Dr. Paul Etchison is here to help explain why this is such an important step. Beyond that, which is more important, skills or attitude fit? Are you actually hiring based on what you say is most important to you? This and more on today’s episode!

Episodes featuring Chuck by himself (with no guest interviewed) will include the title along with, in the bottom of the episode image, the book that the content relates to:
MMIKYB (Making Money Is Killing Your Business)
WEAAABI (Why Employees Are ALWAYS A Bad Idea)

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