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Understanding why you are doing what you are doing, and how to allow it to pull you through adversity are both essential to establishing your culture, and thus grow your practice. Your BIG “why” needs to be something that can never be checked off as completed. Once something is checked off, you are done with it, something like “having a million dollars in the bank” simply isn’t strong enough to keep you going. The importance of this often gets over looked due to the chaos of the immediate.